Web Construction and Design
While designing my website projects, I keep some things in mind. These things are very important to creating a successful website. Some of the rules I live by while designing:
* I understand and practice the concepts of Search Engine Optimization and keep those concepts top of mind when I design a web site. If I observe any inherent SEO issues with your site, including copy-related issues, and I will bring them to your attention so they can be addressed.
* I integrate my design with your web copy so the visual and written elements work together to lead the visitor to the ultimate destination.
* I avoid delivering “eye candy” graphical elements that deliver no value and do nothing to generate trust in your brand and contribute to increasing conversions. Your website will look pretty and deliver results.
* I realize that the purpose of website design is to contribute to the conversion process and not to showcase my leading-edge design skills for ego gratification.
* I design and place graphical elements with the goal of highlighting and calling attention to product or service features that are an important part of your offering.
* I design with usability in mind. A visitor should never be left wondering what to do next. High conversion rates require a clearly defined and intuitive funnel that leads the visitor from where they are to where you want them to go.
